Last Updated: 12/31/2022

Welcome to the website (“Site“) of CHOICr. This “Privacy Policy” contains information regarding how CHOICr LLC (“CHOICr“, “Company“, “we“, “us“, or “our“) collects, uses, stores, and shares personal information. To make this Privacy Policy easier to read, CHOICr’s various products and services are collectively called the “Services.” This Privacy Policy describes the types of information CHOICr may collect and CHOICr’s practices for using, maintaining, protecting, and disclosing that information. This Privacy Policy is incorporated into and forms part of our Terms of Service.

Before using our Services or submitting any Personal Information to us, please review this Privacy Policy carefully. By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or otherwise use the Services.


CHOICr may change or modify this Privacy Policy from time to time, in CHOICr’s sole discretion. CHOICr encourages you to frequently check this page for any changes to CHOICr’s Privacy Policy.


We may collect information that (by itself or when combined with other information we have) could be used to identify you (“Personal Information“), as detailed below:

Registration Information: We collect the following categories of Personal Information from you when you sign up with us or contact us: your name, email address, phone number, addresses, and information about your request.

Financial Information: We collect financial planning information such as your income, expenses, assets, liabilities, and goals. We may use a financial processor to gather your data from the external financial institutions you connect through the Services. We do not retain your bank account numbers or access credentials on our servers.

Communication Information: We may collect information when you contact us with questions or concerns and when you voluntarily respond to questionnaires, surveys or requests for market research seeking your opinion and feedback.  Providing communication information is optional to you.

Social Media Information: We have pages on social media sites like YouTube, Instagram, and Facebook(“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Information that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Internet Activity Information: When you visit, use, and interact with our Services, we may receive certain information about your visit, use, or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g.,,, etc.), and which browsers people use to access the Service, broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems: 

Log Information: Information that your browser automatically sends whenever you visit the Site. Log Information includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site. 

Cookies Information: Please see the Cookies section below for details.

Device Information: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings. 

Usage Information: Information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities.

Location Information: We derive a rough estimate of your location from your IP address.

Email Open/Click Information: We use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email.


We may use the information collected or shared with us for several purposes, including but not limited to:

Provide the Services and help you build wealth and make financial decisions,

Verify your identity and authenticate your access to the Services,

Improve the Services,

Communicate with you,

Perform analytics about use of the Services,

Ensure legal and contractual compliance,

Carry out any other lawful purpose as may be disclosed to you at any time.

CHOICr may share the information collected with third party service providers for the limited purpose of providing the Services.

Marketing. We may use your Personal Information to contact you to tell you about products or services we believe may be of interest to you. For instance, if you elect to provide your email or telephone number, we may use that information to send you special offers. You may opt out of receiving marketing communications by following the instructions contained in each promotional communication we send you. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding management of your account, other administrative matters, and to respond to your requests.


In addition to the other uses described in this Policy, we may de-identify, anonymize, and aggregate data so that it is no longer personally identifiable data. CHOICr may use this data to improve the Services or, without limitation, to develop, analyze, or combine the anonymized data for commercial purposes. We use this information to better understand how our visitors use the Services, and to maintain and improve the Services.


We use Cookies to operate and administer our Site, gather usage data on our Site, and improve your experience on our Site. Your use of the Services may result in the assignment and storage of session cookies to recognize your access privileges and use. A cookie is a text file that is placed on the hard disk of your computer or mobile device by a server. Session cookies expire when you end your session and close your browser interface. Cookies cannot be used to run programs or deliver viruses to your computer or mobile device. Cookies are uniquely assigned to you, and can only be read by a server in the domain that issued the cookie to you. We may use cookies to help us identify and track visitors, their usage of and preferences on the Services. Visitors who do not wish to have cookies placed on their computers or mobile devices should set their browsers to “Refuse Cookies” before using CHOICr’s Services, with the drawback that certain features of our Services may not function properly without the aid of cookies.

Online Tracking and Do Not Track Signals: We and our third party service providers, including Facebook and Google, may use cookies, pixels, or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site and use that information to send targeted advertisements. Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.


CHOICr takes commercially reasonable measures to protect against the unauthorized access, use, sharing, alteration, or destruction of personal information. We disclose personal information only on an as needed (or required) basis as follows:


We keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.


If you send us a support request, we reserve the right to publish questions and answers, or other information (after it has been anonymized and de-identified) in order to help us clarify or respond to your request or to help us support other users (for example, a FAQ or support page).


To prevent unauthorized access, safeguard data accuracy, and maintain the appropriate use of information, CHOICr has put in place appropriate procedures to protect personal information that we store. We make every effort to ensure the integrity and security of our network and systems. However, since the Internet is not 100% secure and as new technology evolves and emerges, we cannot guarantee that our security measures will prevent third-party interferences from illegally obtaining or tampering with your personal information. We encourage you to help us by also taking precautions to protect your personal information when you use the Services and to notify us immediately if you believe there has been a security breach.


We do not promote or offer the Services for use by anyone under the age of 16 (“minors”), knowingly solicit or collect personal information from minors, and will not knowingly link to any third-party website or platform that solicits or collects personal information from minors. If you believe that a minor has disclosed personal information to us or that we have linked to such a third-party or user website or platform, please contact us immediately.


Our Services may contain links to other websites not operated or controlled by us, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.


If you have any questions about our Privacy Policy or information practices, please feel free to contact us at: